ADO Den Haag has found a new main sponsor in Cars Jeans for the next three seasons. The clothing brand could  be on the front of the match day shirts for the foreseeable future and the stadium will be renamed Cars Jeans Stadium.

General Director of ADO, Mattijs Manders, about the new main sponsor: “We are very pleased that a well-known clothing brand like Cars Jeans wants to join our club. At the first meeting, both parties had a good feeling. With Cars Jeans, ADO can take important steps in the next three years towards a sporty and financially healthy future. With Cars Jeans as a new sponsor, ADO will set a new standard with a partnership that is unmatched for us, and is for a long period of time. We can be very proud of this in all respects, because of the deal, Cars Jeans has a lot of confidence in ADO Den Haag. We will also do everything we can for Cars Jeans, to give a big brand awareness in our region, and beyond.”

Cars Jeans was founded in 1982 in Amsterdam. It is a Dutch company that sells clothing not only in the Netherlands but also in Belgium and Germany. Cars Jeans is a middle of the road brand. The company is not unfamiliar with football sponsorship, because in the 90’s, Cars Jeans had advertisement boards across the fields in various Dutch stadiums at national and international matches, including Dutch international games.

Cees van Bueren and Guido Winkeler from Cars Jeans: “From the first meeting, the feeling was very good with the people of ADO Den Haag. We were looking for a club in the Randstad region. In ADO Den Haag we have found a club that fits perfectly with our brand. We look forward to a successful collaboration over the next three seasons.”

Text & photos by Neal McClimon of ADO for Expats