On Monday it was announced that  under the banner of The Hague & Partners, Den Haag Marketing, The Hague Convention Bureau and WestHolland Foreign Investment Agency are joining forces. Deputy Mayor Karsten Klein officially launched the umbrella organisation during a festive event at the Fokker Terminal.

The Hague & Partners aims to attract and retain more national and international visitors, conferences and companies/organisations for The Hague through marketing and acquisition. During the event, three awards were also presented to special initiatives and projects with an economic spin-off for the city.

The Leisure Award went to Gemeentemuseum Den Haag – Mondriaan Year, The Conference Award was won by World Forum The Hague – Future Force Conference 2017 and Jacobs was the proud winner of The Business Award.

The Hague & Partners aims to give the city’s economy and job market a strong boost. The city is already firmly on the map both at home and abroad, and, through this collaboration, The Hague’s profile is to be strengthened even further.

Deputy Mayor Karsten Klein is very pleased with the pooling of strengths: “The time was ripe for a single economic home for marketing and acquisition in the form of a public-private executive agency outside of the city hall. The activities of The Hague & Partners cover all the top priorities that we as a city council have listed in our economic vision: better branding and more visitors, conferences and new businesses. The partnership will thus contribute to protecting and creating jobs for the present generation and for those to come.”

 

The Hague & Partners

The three parties that together form The Hague & Partners will continue to operate under the following names: The Hague Marketing Bureau with Executive Director Marco Esser, The Hague Convention Bureau with Executive Director Nienke van der Malen-van der Horst and The Hague Business Agency with Executive Director Ilja van Haaren.

Organisationally, the collaboration is very efficient, but the overall aim is much more extensive. With a corporate identity that expresses unity in diversity, The Hague & Partners can now show the market that these three organisations belong together. The executive boards share the conviction that by uniformly building a strong, consistent The Hague ‘brand’ that reaches out to the various target groups, The Hague & Partners will be more effective in raising the profile of The Hague as the ideal location for a city trip, hosting a conference or establishing a business.

 

Pictures: copyright Julie Blik