It is that time of the year again when a group of photographers and lovers of the photographic art get together under one roof in the center of The Hague for a celebration of the printed photograph.
It is time for PhotoOp 2018, the fourth edition, featuring over 25 exhibitors displaying up to three images each. In 2018 PhotoOp welcome over ten more exhibitors than previous year. What started as a chaotic half day pop-up behind an empty store front on Haagsche Bluf in 2015 have grown year-on-year and as of last year moved into one of The Hague’s prime locations at Korte Vijverberg 2.
PhotoOp is now a clearly established meeting place for the multitude of photographers wishing to share their art and passion with a greater audience. Last year’s show attracted over five hundred visitors, a number the organisers expect to surpass with margin this year. Being it “a democratic photo exhibition” all participants will hang their own artwork promote the exhibition to friends, family and in their Social Media networks, as well as help guide visitors throughout the weekend.
Photography has no language barriers, hence the list of exhibitors reflect a mix of nationalities which make up the city of peace of justice. It is also a very different experience to view a large format print of an image instead of on a small screen. There are no like buttons or comment fields just the ability to a view a large collection of great photography. If you find a favorite to hang on your wall, talk to the photographer, they may sell it to you.
Want to exhibit next year? The Sign Up for the 2019 edition is open on a first come first serve basis.
Henry Arvidsson, founded PhotoOp in 2015 and arranged The Hague edition for three years before relocating to Malmö, where he plan to duplicate the success with a Swedish edition.
Charlie Taylor volunteered to take the reins of The Hague edition in 2018 and grown it into the most successful edition yet.
Anna Vastgoed and Cultuur provide the exhibition space at Korte Vijverberg 2 in The Hague. The former bank building, is home of a multitude of exhibitions and cultural events throughout the year.
Come and meet the makers:
Opening night: Friday 29 November from 1700 (open invitation – free entrance)
Opening hours: Saturday, 1 December – Sunday, 2 December 1200-1800 (free entrance)