Why is it that there is so much attention being given to stories in organisations since the last decade?
Because when a person needs to be motivated or action is desired out of him/her, communication in the form of stories will generate a stronger reaction when compared to passive data given to him/her…”
Human beings are wired for the stories… Our brains often don’t distinguish between fiction and reality, therefore we immerse ourselves in stories as if we were a part of them. Stories make us experience information, as opposed to just consuming it.
‘When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too…
So we are inviting you to take part a workshop in which you will find:
- What, why and how of Storytelling,
- Step by Step towards A Useful Structure of Storytelling
- And to meet with your natural-born novelist potential…
Prof.Dr. Ogul Zengingonul