It’s easy to start a business in the Netherlands even if you don’t speak Dutch.
But three out of five business disappear within the first few years of launch.
Entrepreneur Sinead Hewson says this is because not everyone is cut out to be their own boss.
“There’s nothing wrong with this, but it’s true that the path of having your own company is not one that suits everyone,” says the businesswoman.
“For me I’m the sort of person who hates to think ‘what if?’ So I would always say if you have an idea then why not go for it? At the same time you have to realise
there’s a lot of hard work involved.”
Sinead Hewson is owner of TpEBO – a consultancy and facilitation company.
She offers leaders and leadership teams support through consultancy, coaching and facilitation to help organisations better achieve their goals.
For the rules and regulations on starting a business in the Netherlands check out the Dutch Chamber of Commerce – Kamer van Koophandel.
This booklet has the full info.
Tips for growing the business
“Keep it simple – I would say keep it simple, stick to the essence of what you do and do not over promise.”
“You have to be careful about social media. It is fantastic, but it takes a lot of effort in the beginning to build up a community of followers and get traction from that. And then you need to be aware of how much conversion you are getting.
My work is through recommendation. I use social media to highlight issues I am passionate about. I don’t use it to drive business as my model is different.”
Listen to the Here in Holland podcast with Sinead Hewson.
The Women’s Business Initiative International holds seminars on starting a company in the Netherlands (men are welcome too).
Pitfalls in starting a business in the Netherlands.
“It is really about getting yourself organised and pricing yourself well and being very clear about what you have to offer,” says Sinead Hewson.
“A lot of people, especially women, are reluctant to highlight the value and the quality of the service they are offering. I would say you are entitled to earn a living too. You need to think about the value of what you are offering and what people are prepared to pay. You are a professional business therefore you are allowed to charge professional prices.”
More resources on starting your own business from international community support group Access
Here in Holland producer Andy Clark shares articles each week with The Hague Online. Here in Holland is a new English podcast about life in the Netherlands – you can subscribe in iTunes or via the Android podcast app of your choice – for more go to www.hereinholland.com