HortiCity is the winning initiative of the HortiHeroes Academy Class 2018, announced last Thursday during the HeroFestival at the Priva Campus in De Lier. Five start-ups from the HortiHeroes training program were given the opportunity to pitch their start-ups which had been set up in three months. HortiCity, was declared the winner by the professional jury and received a check for €25,000 as an investment to kickstart their innovative plan. HortiHeroes Academy started three months ago and is intended to stimulate innovation within existing companies in the food and flower industry.

The educational concept HortiCity is intended to make children aware of both good nutrition and our food sources from an early age. The team, consisting of Artie Dewnarain, Maartje Verdult and Steven Timmers, came up with a plan to place greenhouses with the latest technologies at nurseries, so that they can grow fruit and vegetables themselves. HortiCity wants to expand into schools, public buildings, businesses and homes in the future. This makes it easier to everyone to access fresh, healthy and sustainable food. All participating talents of the HortiHeroes Academy will be actively assisted by HortiHeroes in the coming nine months to apply the knowledge gained in the field of innovation to the company they are working for.

The Hero Festival consisted of a diverse program, including presentations by well-known ecosystem partners of HortiHeroes such as Climate KIC, YES! Delft and Robovalley, an Innovator Space where start-ups presented themselves and keynotes of, among others, Jaap Korteweg (The Vegetarian Butcher) and Paul Rulkens (TEDx). The afternoon ended with the pitches of the talents from HortiHeroes Academy. The jury consisted of jury chairman Michael van Lier, Annemieke Roobeek, Thierry Bouffioux, Woody Maijers and Eduard ter Laak.

For more information see: www.hortiheroes.com