City Concert Hall bursting at the seams with quarter of a million visitors
The pop venue PAARD in The Hague experienced the best year in its long history in 2018. The venue creaked and attracted a quarter of a million visitors with almost 700 different productions, continuing the upward trend of recent years. The number of sold-out shows was also the highest ever during its 48th anniversary. Because of this achievement (and other factors), PAARD is in the 8th position of strong cultural brand names in South Holland.
Striking actions such as the introduction of the Lul-Niet-Niet Lolly ensured great national media attention and no fewer than 21 other venues took over the idea.
On a local level, the venue contributed by placing solar panels on the roof that provide the neighborhood with solar energy. In addition, the platform actively focused on social improvement and sustainability: around 230 representatives from local companies, startups, investors and municipal services were brought into contact with each other during the three editions of the ‘New Best Friends’ business event.
Last May, PAARD signed the Samenwerkings-convenant Popmuziek (Pop Music Community Agreement), which sets out the joint ambition to set up a strong music programming in The Hague in the future. Part of this is that PAARD will organise the pop programming at the new Education & Culture Center (OCC) at the Spui.
In 2018, the multi-year trajectory was also completed of acoustic improvements to the hall sound: due to structural modifications and with a completely new sound system, the technical stage is ready for the busy years to come.