It’s cocktail o’clock this May in the International City of Peace & Justice with the first edition of The Hague Cocktail Week.
The premium bar and cocktail scene in the city has exploded over the past 18 months with the likes of The Five Points, Syndicaat and The Court, joining the established venues of VaVoom!, Spark and De Snoeshaen. From tiki style beach bars to hidden speakeasies, the city now offers an extensive and confident range of venues that are snapping at the heels of those in neighbouring Amsterdam and Rotterdam.
“Cocktail culture in The Hague is booming”, said Stephan Koese of Diageo. “We’ve seen a quality bar opening roughly once every three months over the past year, while the more established names in the city keep doing well”.
“It’s Diageo’s mission to educate bartenders and consumers in order to support fine drinking by using our World Class competition and portfolio. The Hague Cocktail Week is a perfectly timed initiative in line with that mission, which is why we jumped on the occasion to be a headline sponsor”.
From Grote Markt to Scheveningen beach, over 15 venues will be participating in the event this year, with each venue showcasing three cocktails for just €6 each from Saturday 11 to Sunday 19 May. Mixologists and brand ambassadors will also be hosting a wide range of masterclasses, tastings and themed events, ranging from a celebration of 100 years of the Negroni via a Bloody Mary brunch through to a guest-chef and mixologist Mexican themed dinner at Michelin Bib Gourmand restaurant Basaal.
“The Hague Cocktail Week allows us to showcase our style, knowledge, art and passion”, said Eddy Trenidad of the recently opened Bricks and Meatcave venue on Prinsestraat. “We can promote the uniqueness of our tailor-made cocktails, and along with Meatcave bring food-pairing to the fore”.
A wide selection of leading liquors are joining the week including Casamigos tequila and mescal co-founded by Hollywood’s George Clooney, Talisker single malt whisky from the Isle of Skye, Monkey 47 gin from Germany’s Black Forest, Schiedam’s historic Ketel One vodka, English gin Tanqueray Number Ten, super-premium rum Zacapa from the mountains of Guatemala, award-winning Altos tequila, Chivas Regal blended Scotch whisky, a wide range of vermouth’s from The Vermouth Company, Don Papa rum from the Philippines, liquors and jenevers from The Hague’s very own Van Kleef, and the exciting range of botanically brewed tonics from England’s Fentimans.
To get the best from The Hague Cocktail Week, consumers can buy a €12 wristband in advance from venues or the festival website which entitles them to buy cocktails at €6 each, plus significant discounts on tickets for events and masterclasses.
The Hague Cocktail Week runs at participating venues city wide from Saturday 11 – Sunday 19 May, and is generously sponsored by Diageo, Fentimans, Hanos and Pernod Ricard, and supported by Van Kleef. For more information on participating bars, events and to purchase wristbands in advance please visit www.thehaguecocktailweek.com