The cultural institutions in The Hague are going to try to attract more visitors. For example, there is a campaign to make it clear to people that there are ‘culture icons’ in the city that they have had to see at least once in their lives. But also smaller events and exhibitions are brought to the attention. The joint campaign will run for at least the next three years, the institutions announced on Monday.

The collaboration is a follow-up to the celebration of the 200-year seaside resort of Scheveningen. During the event, many institutions worked together to great success. Under the heading ‘Cultuur aan Zee’, they want to show in the coming years that The Hague ‘has a rich and complete cultural offering’. The campaign is an initiative of the cultural institutions of The Hague and The Hague Marketing Bureau and is supported by the municipality.

The Hague Marketing Bureau is responsible for implementing this campaign. According to director Marco Esser, culture is an increasingly important reason for people to visit a city.

Exciting combinations

The regional and national marketing campaign starts with billboards with the icons of The Hague and a reference to the website: cultuuraanzee.nlIn addition, they advertise online with the ‘exciting cultural experience combos’ that visitors can do in The Hague. There will also be a radio commercial.

The campaign includes the Gemeentemuseum, Escher in het Paleis, Museum Voorlinden, Louwman Museum, Residentie Orkest, Museon, Haags Historisch Museum, Museum de Gevangenpoort, De Mesdag Collectie, Nederlands Dans Theater (NDT), Korzo, Beelden aan Zee, Het Nationale Theater, Panorama Mesdag and the Mauritshuis. In addition, the smaller cultural events, performances and exhibitions will appear in the campaign based on the cultural agenda. 


Photo: Anne Reitsma